A MINI Adventure and Evening Night in Beirut

A MINI Adventure and Evening Night in Beirut on Saturday 23 October 2010

This week, on Saturday 23 October, MINI fans across the Middle East will descend upon Beirut to participate in one of the hottest parties of the year. Joining the festivities will be eight lucky GCC residents who took part in last month’s online competition and won a three day trip for them and a friend.

1- Saturday, 23rd October 2010, from 10 am to 4 pm:
GCC Mini owners will have the opportunity to drive with MINI owners from Lebanon  to the historic city of Byblos . So if you are a MINI owner, what are you waiting for? Please join us and register for the drive on www.MINI-me.com and don’t forget to spice up your MINI as the coolest MINI will be voted!

2- Saturday, 23rd October 2010, starting 7.30 pm:
As the sun sets, fashion, design, art and music will fuse to create a truly unforgettable evening in the heart of Beirut at the historic Mouawad Palace near Burj el Murr All MINI fans in the Middle East can join in on the action by simply logging onto www.MINI-me.com and register for  an evening of design fantasy, music vibes and Zen taking place In addition, MINI will show the new model range and will provide a sneak preview of its latest family member – the MINI Countryman,  The line-up for this event features some of Beirut’s hottest acts, including; Slutterhouse, Undecided KA and Jammit The Band.

Meanwhile Annette Baumesiter, top MINI designer is flying in to officiate the party that will also see the best of Beirut’s creative design talent on display. One design initiative will be an exhibition of the designer toy MEGA created by EMIRATI designer Mohammed Abedin earlier this year.

The exhibition is to underline the city’s positioning as art capital of the Middle East and to showcase the very best in Lebanese talent in fashion, graffiti photography with the participation of  Karen Karam, , Ashekman, Bokja designers and Roger Moukarzel  are among the confirmed artists.

Speaking about the event, Sarah Klippert, MINI Manager of BMW Group Middle East, said: “Consistently raising the bar for creative and unconventional marketing techniques across the globe, MINI continues to showcase and support urban projects that champion creativity. This event is a culmination of everything MINI and will bring like-minded people from across the region together to celebrate the iconic brand. We are thrilled that so many devoted MINI enthusiasts are able to join in for the event that promises to be a memorable night of music, fashion, art and excitement” .

For more information please contact:
Innov’Action – Beirut
Fadi Ghazzaoui: 70502370 piratef22@hotmail.com
Reem Ali Ahmad: 03223336 rim.k@actionprgroup.com

Since its launch in 1959, MINI continues to redefine small car design. A car of substance in abundance, MINI enjoys worldwide popularity among all ages and groups. In fact it was the first small car to achieve genuine global success. MINI not only has a history, it also has its very own personality. A trendsetter in its own right, MINI sets itself apart through its unique interpretation of style and design. Acquired by the BMW Group in 1994, the MINI brand includes the MINI Hatch, MINI Cabrio, MINI Clubman and the MINI John Cooper Works range of models.