‘Product of the Year’ Lebanon Unveils the Most Innovative Consumer Products of 2014

POY- Winners group picture

‘Product of the Year’, renowned worldwide across 42 countries and the largest consumer-voted award for product innovation, honored this year’s most innovative consumer products, on March 19th, at its 4th annual award ceremony at the Movenpick Hotel in Beirut. The gala dinner was attended by hundreds of guests, distinguished business people and media partners.

This year’s winners originated from a wide range of categories; from dairy to pre-cooked food, cleaning to solar system products, and feminine to pet care, to name a few. The awards entailed of 39 main categories of local and international consumer products, and awarded brands for exceptional innovation and excellence in the consumers’ goods sector, based on a survey conducted by IPSOS, the leading global market research company.

Commenting on the occasion, Dory Kfoury, CEO of ‘Product of the Year’, Middle East and North Africa stated that, “We are thrilled to award brands and offer them a World-Class recognized Label which is proven to give an added value to their products and enhance the brand image.”

It pays to innovate. “Investing in innovation sets companies apart in the eyes of consumers and ‘Product of the Year’ provides the opportunity for brands to capitalize on our stamp. We run categories that reflect what is going on in the market and innovation is measured in the way it is understood by consumers,” added Kfoury.

The process of nomination and judging of each product category involves a large representative panel of 1200 consumers from across Lebanon. The study, conducted by IPSOS and based on precise insights, indicates consumers’ patterns and preferences, where they are surveyed on product innovation, usage, satisfaction and purchase intent.

‘Product of the Year’ runs under the purpose to guide consumers to the new products in their market and reward manufacturers and distributors for excellence and innovation. It recognizes products through an independent process and plays a pivotal role in reinforcing the importance of completion among top brands.

The award lineup and winners for 2014 are as follows:

Category

Product Name or Line Name

Company Name

Washing detergentPersil GelHenkel Lebanon SAL
Deodorant for womenDove Anti-Perspirant DeodorantUnilever
Lebanese coffeeMacumba CafeRifai Foods SAL
Luncheon MeatZwan Luncheon Meat (LM) with OlivesM.Nassif&Fils SAL
Fresh chickenHawa Chicken Fresh Chicken & CutsHawa Chicken SAL
Sauces and condimentsHeinz Ketchup SqueezeAl-Wataniya SAL
GrainsAoun GrainsAoun Food Company – Aoun SARL
CustardDelta Custard, Custard ChocolatDelta Group Co.
PicklesGardenia Grain D’Or PicklesLebanese Co. For Modern Food Industry SARL
Olive oilBoulos Olive OilAtyab SARL
Canned Sea FoodMonarch Sardines LineEAM – Etablissements Antoine Massoud sal
Body MoisturizerNivea In-Shower Body LotionsBeiersdorf Middle East – SLID SAL
Marinated ChickenTanmia Fresh Marinated Line in cook-in-bagsTanmia Agricultural Development Co. SAL
Solar SystemLösung Heating SystemSolar Solutions s.a.r.l
Soja BeveragesBjorg Vegetable & Soy DrinksM.Nassif&Fils SAL
Shower GelBain Douche 114Joseph B. Amatourys.a.r.l
RiceAchkar RiceAchkar Plus
Traditional Lebanese foodAl Rabih Homos Tahineh& Baba GhannoujSonaco SARL
HoneyAl Shifa Natural HoneyAl-Wataniya SAL
Canned VegetablesMonarch Mushrooms Whole And PiecesEAM – Etablissements Antoine Massoud sal
Non Alcoholic BeerBavaria – Non Alcoholic Malt DrinkM.Nassif&Fils SAL
TeaLipton Yellow Label TeaUnilever
SeasoningMama’s Garlic PasteNutrico Foods SARL
Growing up MilkBlediKidNutricia DMCC ME
CharcuterieLa Piara Olives MortadellaMoussallem Bros SARL
Edible OilSlim Sunflower, Corn and Canola OilPulper SAL
Deodorant for menAxe Deodorant BodysprayUnilever
Liquid dishwashing detergentPrilHenkel Lebanon SAL
Ice CreamLes Saveurs – BonjusIceCreamLebanon Fruit Juice Co – Bonjus
PastaPiorelli Pasta lineLe Grain SARL
LabnehCenter JditaLabnehCenter Jdita
Frozen FoodTony’s Food PastryAl-Wataniya SAL
JellyDelta Jelly lineDelta Group Co.
EggsHawa Chicken Fresh EggsHawa Chicken SAL
NutsNutisal (Trio Kernels, Super Extra, Classic Mix)Al RifaiRoastary SAL
Pet foodRoyal Canin Dog Breed Health NutritionM.Nassif&Fils SAL
SpicesGardenia Grain D’Or Spices JarsLebanese Co. For Modern Food Industry SARL
VinegarBoulos VinegarAtyab SARL
SweetsMonarch Peanut Butter CreamyEAM – Etablissements Antoine Massoud sal
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