Under the patronage of his Excellency Mr. Mohammad Rahal, Les Affichages Pikasso sal staged its annual Pikasso d’Or ceremony (the 17th edition) at the Pavillon Royal at Biel, on Friday February 19th, 2010. Leading advertising agencies and clients in Lebanon were present for the event.
Pikasso invited prominent Lebanese, Jordanian and Algerian advertising personalities who participated and lent their extensive experience to the international jury.
The jury met in Beirut on February 18th, 2010, and the best posters were selected.
Presided by Mr. Alain Weill, the members of the Jury were: Mr. Andrew Rawlins, General Secretary, Mr. Maher Achi, COO Mena Leo Burnett, Mr. Nabil Eddé, Associate creative Director of Quantum Communications, Ms. Maya Saab, Regional creative Director of Spirit Me, Mr. Sleiman Maatouk General Manager of Idea JWT Amman et Mr. Karim Yermeche, General Manger of Lotus Alger.
Over 107 posters (53 campaigns) were presented by 15 agencies to participate to the Pikasso d’Or 2009.
For the Citizen Billposter Award 13 visuals (8 campaigns) were presented by 5 agencies. For the Unipole Award, 47 visuals (30 campaigns) were presented by 8 agencies. For the Rooftops Award, 23 visuals (17 campaigns) were presented by 8 agencies. For the Bus Award, 3 visuals (3 campaigns) were presented by 3 agencies. The results of the Pikasso d’Or 2009 are the following:
AWARD CLIENT AGENCY
Pikasso d’Or: Label 5 Quantum Communications
Pikasso d’Argent: McDonalds Fortune Promoseven
Pikasso de Bronze: Kawasaki Impact BBDO
Multivisual: Label 5 Quantum Communications
Afficheur Citoyen Award: An-Nahar Grey Beirut
Unipole Award: Mobilitop Spirit Me
Rooftop Award: Exotica Leo Burnett
Bus Award: Baygon Horizon FCB
Prix Spécial du Jury: HSBC JWT Beirut
For Pikasso d’Or 2009 Iraq, 5 posters (2 campaigns) were presented by 2 agencies to participate to Pikasso d’Or 2009. For the 8×3 Awards, 5 posters (2 campaigns) were presented by 2 agencies. For the Rooftop Award, 2 posters (2 campaigns) were presented by one agency.
AWARD CLIENT AGENCY
Iraq Award: Asiacell Wunderman
The Pikasso d’Or Jordan 2009 will be held in Amman on Sunday February 21st, 2010, at the Four Seasons Hotel. The Lawhat d’Or 2009 will be held in Algiers on Tuesday, March 2nd, 2010 at the Hilton Hotel.
Furthermore, in order to promote creativity in the poster advertising field, Pikasso organized and invited all advertising agencies and clients to enjoy a presentation of the World’s Best Posters of 2009 by Mr. Alain Weill on February 17th, 2010 at BO18.