JOHNNIE WALKER® PLATINUM LABEL 18 year old® and JOHNNIE WALKER® GOLD LABEL RESERVE®: Whiskies as Precious as the Prized Metals Bearing Their Names

July 23, 2012  

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JOHNNIE WALKER® PLATINUM LABEL 18 year old® and JOHNNIE WALKER® GOLD LABEL RESERVE®, launching for the very first time in Lebanon, are the famed distillery’s spirits from the new global range, destined for gracious celebrations where the good life is lived. Over the course of its entire history, JOHNNIE WALKER has sought to bring to its customers the richest expression of the good life—creative innovation in the spirits world has forever defined the company. Thus, these new whiskies reflect the vanguard of consumer demand.

These two labels reflect the unmatched expertise of master distilling, earned by the Walker family’s deep dedication to the art of “private blends”. The two whiskies share the concentration, refinement and subtle shading of flavors that give premium spirits their allure, but each whisky bears distinct characteristics.

The JOHNNIE WALKER® PLATINUM LABEL 18 year old® blend is a near-magical meld of single-malt and grain whiskies, each slumbering in wood for a minimum of 18 years. This slow fulfillment of spirit maturation results in a drink of unsurpassed complexity: rich, dark, and intense. Enjoyed neat or on the rocks, each sip coddles the drinker’s palate in a full envelopment of subtle, smoky depth. For a flavor so smooth, the clarity and vigor of the liquor is nothing short of remarkable. JOHNNIE WALKER® PLATINUM LABEL 18 year old® is today’s whisky brought to stylish heights: bold, sophisticated and absolutely delicious. This is a spirit born of long history, dedicated craft and treasured “private blends” created with exclusive, treasured whiskies that were only shared with a select few at special occasions—truly the apex of the whisky world.

The JOHNNIE WALKER® GOLD LABEL RESERVE® is the superlative handiwork of Master Blender Jim Beveridge, who wove a spell of selected whisky reserves into a luxuriant delight. The Reserve’s origins are esteemed: they include handpicked measures from casks of Clynelish Malt Whisky, whose water source flows from the Kildonan Hills, where gold was discovered in 1868. Liquid gold has never found a finer expression than that of the JOHNNIE WALKER® GOLD LABEL RESERVE®. This bold, full-flavored blend reflects both the Speyside and Highland styles, with notes of island smokiness. Its sweet fruits and creaminess evolves into deeper honeyed tones before finishing in lingering waves of wood, fruit and light, sweet West-coast smoke. The JOHNNIE WALKER® GOLD LABEL RESERVE® is the ultimate spirit for celebratory occasions, when ordinary liquors simply fall short. JOHNNIE WALKER® GOLD LABEL RESERVE® is extraordinary.

Rudy Paoli, Managing Director of DIAGEO Global Reserve explains, “Together, the PLATINUM LABEL 18 year old® and GOLD LABEL RESERVE® from JOHNNIE WALKER® represent the ultimate in unique, handcrafted blends. They epitomize the whisky that successful individuals choose to satisfy their astute tastes. These are spirits that reward the most discerning of drinkers: bold and mold-breaking, and destined for legendary status.”

JOHNNIE WALKER® is a heritage brand, steeped in a history of quality and craft. These new, modern spirits reflect the distillery’s long years of continuing innovation and its bold steps into the future of distilling. Customers the world over can savor the results.

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