A model wearing Google Glass backstage at Diane von Furstenberg’s show in Lincoln Center
Diane von Furstenberg makes a hit, as Digital Technology takes center stage at the New York Fashion Week featuring new gadgets and customised collections. Mashable.com zooms in on her show in Lincoln center.
Designers didn’t just bring new clothes to Lincoln Center during New York Fashion Week — several introduced new uses for digital technology as well.
Diane von Furstenberg led the pack, surprising in-person and online attendees by showcasing Google Glass — the futuristic eyewear device Google is building — down the runway. Photos were taken backstage using the device, and shared to DVF’s Google+ Page ahead of and during the show.
A short film compiled from video taken with glasses worn by models, Furstenberg and members of her team was released three days later. Tweets about the DVF show were up 160% from last season, making her the third most talked-about designer on Twitter during Fashion Week, according to third-party data from social media agency, Whispr Group.
Beyond DVF’s show, New York Fashion Week, which ended last Thursday, witnessed the appearance of stylish gadgets from the likes of HTC and Rebecca Minkoff. Reporters used short-form mobile video for new kinds of coverage, and several emerging designers teamed up with startup CutOn YourBias to let fans shape their collections. Live streams continued to grow in popularity, with new twists from Marc Jacobs and Oscar de la Renta.