Avicii — The New Face of Ralph Lauren ‘Denim & Supply’

July 25, 2012  

Posted by in Fashion 

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On the heels of his headlining summer arena tour, ‘Denim & Supply’ Ralph Lauren unveils the first images of the Grammy® nominated mega DJ and producer, Avicii, in the ‘Denim & Supply’ Ralph Lauren Fall 2012 advertising campaign.

Shot in New York City by notable celebrity photographer Mark Seliger, the images debut globally through in-store signage, fashion and lifestyle publications, as well as outdoor and online advertising.

“Music is an integral part of the Denim & Supply Ralph Lauren brand identity. By partnering with a talented artist like Avicii, we are creating a synergy between fashion and music and giving our customers a way to personally connect with the brand,” said David Lauren, Executive Vice President of Advertising, Marketing and Corporate Communications.

As part of the collaboration, Avicii has co-produced with Denim & Supply Ralph Lauren an exclusive music video for the remix of his newest track, Silhouettes, which will premiere later this summer.

For a sneak peek, check out DenimandSupply.com for a teaser of the remix and video.

“I express myself through my music and what I wear. Most days you can find me in jeans and a flannel shirt, so to me, Denim & Supply Ralph Lauren fits my lifestyle and aesthetic. It’s been a great collaboration and I’m honored to be a partner with them.” said Avicii

For Fall 2012, ‘Denim & Supply’ Ralph Lauren makes a bold statement with southwestern inspired touches and edgy color combinations drawn from the youthful style of American outdoor music festivals. Chambray and plaid flannel shirts, rock ‘n’ roll inspired outerwear like a fringed black leather motorcycle jacket and Sherpa-collar denim trucker jackets – are effortlessly rugged.

 

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